XII Международная студенческая научная конференция Студенческий научный форум - 2020

Members of Generation Z are those born between 1996 and 2015. This puts the age group for Gen Zers in the range of 5 to 24 years old in 2020 [2]. So almost all of them are students!

· 55% of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school.

· 64% of Gen Z consider earning an advanced degree as one of their life goals.

· 85% research online and 33% watch lessons online to educate themselves.

· 60% of Gen Zers say they like to share their knowledge with others online, a sign of collaborative skills.

· 64% say they contribute to Websites because they like learning about new things

· 66% say that technology makes them feel that anything is possible.

· 30% feel their college has failed at teaching them [1].

The difference between Generation Z and Millennials

Independent vs Collaborative

Seventy-one percent of Generation Z said they believe the phrase "if you want it done right, then do it yourself." Generation Z is more competitive with their colleagues and will harness a do-it-yourself mentality at work. In fact, 69 percent of Generation Z would rather have their own workspace than share it with someone else [3].

Infantile behavior is alien to them: more than half of them would prefer to save money than to spend. Their parents tend not to nurse them too much. As a result, teens of the Z generation have more personal space than their predecessors; they find answers and inspiration on the Internet and are more focused on themselves [2].

Gen Z focuses on saving money. Millennials are more focused on the experience

Today's teens tend to be more highly interested in saving money than millennials were at that age. Gen Z's interest in conservative spending is a direct result of growing up in a time of economic turmoil — and conspicuous consumption isn't attractive to them. They're wary and mindful of their money running out. When marketing to them, stressing high-quality investments and offering plentiful deals and bonuses (like free shipping or freebies) is a smart strategy [2].

Career

They can’t wait to start making money on their own. They dream of working for themselves and are ready for rivalry with the Y generation: 72% of high school students hope to start their own business, and 61% would prefer to become private entrepreneurs than employees [2].

They use the Internet more often and better

85% of teenagers of generation Z at least once in their life searched for information on the Internet. 52% of teens use YouTube and social networks to complete school assignments. Anyway, many of them manage to look at a variety of screens in a day: a phone, a TV, a laptop, a music player, a tablet, an e-book, a game console [3].

Private vs Public

Seventy percent of Generation Z would rather share personal information with their pet than with their boss. As digital pioneers, Millennials explored (and in some cases exploited) social media and made public their thoughts, opinions, and every noteworthy or menial life update. With safety and security top of mind, Generation Z will be much more calculated and/or selective with the information they share online. For example, Generation Z gravitated to Snapchat because of the time bound content that won't live online forever like a Tweet or Facebook post would [3].

Young people have always embodied the zeitgeist of their societies, profoundly influencing trends and behavior alike. The influence of Gen Z—the first generation of true digital natives—is now radiating outward, with the search for truth at the center of its characteristic behavior and consumption patterns. Technology has given young people an unprecedented degree of connectivity among themselves and with the rest of the population. That makes generational shifts more important and speeds up technological trends as well. This shift will bring both challenges and equally attractive opportunities [4].

References:

https://www.apa.org/monitor/2019/01/gen-z\

https://www.salesforce.com/blog/2017/10/how-millennials-and-gen-z-are-different.html

https://blog.ryan-jenkins.com/generation-z-vs-millennials-the-8-differences-you-need-to-know

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies

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