XI Международная студенческая научная конференция Студенческий научный форум - 2019

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American business magnate and investor. He was the chairman, chief executive officer (CEO), and co-founder of Apple Inc.; chairman and majority shareholder of Pixar; a member of The Walt Disney Company’s board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak.

Jobs was born in San Francisco, California, and put up for adoption. He was raised in the San Francisco Bay Area. He attended Reed College in 1972 before dropping out that same year, and traveled through India in 1974 seeking enlightenment and studying Zen Buddhism. His declassified FBI report states that he used marijuana and LSD while he was in college, and once told a reporter that taking LSD was "one of the two or three most important things" he had done in his life.

Jobs and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the duo gained fame and wealth a year later for the Apple II, one of the first highly successful mass-produced personal computers. Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface (GUI). This led to development of the unsuccessful Apple Lisa in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI. The Macintosh introduced the desktop publishing industry in 1985 with the addition of the Apple LaserWriter, the first laser printer to feature vector graphics. Jobs was forced out of Apple in 1985 after a long power struggle with the company's board and its then-CEO John Sculley. That same year, Jobs took a few of Apple's members with him to found NeXT, a computer platform development company that specialized in computers for higher-education and business markets. In addition, he helped to develop the visual effects industry when he funded the computer graphics division of George Lucas's Lucasfilm in 1986. The new company was Pixar, which produced Toy Story, the first fully computer-animated film.

Apple merged with NeXT in 1997, and Jobs became CEO of his former company within a few months. He was largely responsible for helping revive Apple, which had been at the verge of bankruptcy. He worked closely with designer Jony Iveto develop a line of products that had larger cultural ramifications, beginning in 1997 with the "Think different" advertising campaign and leading to the iMac, iTunes, iTunes Store, Apple Store, iPod, iPhone, App Store, and the iPad. In 2001, the original Mac OS was replaced with a completely new Mac OS X, based on NeXT's NeXTSTEP platform, giving the OS a modern Unix-based foundation for the first time. Jobs was diagnosed with a pancreatic neuroendocrine tumor in 2003. He died of respiratory arrest related to the tumor at age 56 on October 5, 2011.

Childhood

Paul and Clara adopted Jobs's sister Patricia in 1957 and the family moved to Mountain View, California, in 1961. It was during this time that Paul built a workbench in his garage for his son in order to "pass along his love of mechanics." Jobs, meanwhile, admired his father's craftsmanship "because he knew how to build anything. If we needed a cabinet, he would build it. When he built our fence, he gave me a hammer so I could work with him ... I wasn't that into fixing cars ... but I was eager to hang out with my dad." By the time he was ten, Jobs was deeply involved in electronics and befriended many of the engineers who lived in the neighborhood. He had difficulty making friends with children his own age, however, and was seen by his classmates as a "loner."

Jobs had difficulty functioning in a traditional classroom, tended to resist authority figures, frequently misbehaved, and was suspended a few times. Clara had taught him to read as a toddler, and Jobs stated that he was "pretty bored in school and [had] turned into a little terror... you should have seen us in the third grade, we basically destroyed the teacher." He frequently played pranks on others at Monta Loma Elementary school in Mountain View. His father Paul (who was abused as a child) never reprimanded him, however, and instead blamed the school for not placing enough challenge on his brilliant son.

Jobs would later credit his fourth grade teacher, Imogene "Teddy" Hill, with turning him around: "She taught an advanced fourth grade class and it took her about a month to get hip to my situation. She bribed me into learning. She would say, 'I really want you to finish this workbook. I'll give you five bucks if you finish it.' That really kindled a passion in me for learning things! I learned more that year than I think I learned in any other year in school. They wanted me to skip the next two years in grade school and go straight to junior high to learn a foreign language but my parents very wisely wouldn't let it happen." Jobs skipped the fifth grade and transferred to the sixth grade at Crittenden Middle School in Mountain Viewwhere he became a "socially awkward loner".Jobs "was often bullied" and gave his parents an ultimatum: they had to either take him out of Crittenden or he would drop out of school.

Though the Jobs family was not well off, they used all their savings in 1967 to buy a new home, which would allow Jobs to change schools. The new house (a three-bedroom home on Crist Drive in Los Altos, California) was in the better Cupertino School District, Cupertino, California, and was embedded in an environment that was even more heavily populated with engineering families than the Mountain View home. The house was declared a historic site in 2013 as it was the first site for Apple Computer and is now owned by Patty and occupied by Jobs's step-mother Marilyn.

When he was 13 in 1968, Jobs was given a summer job by Bill Hewlett (of Hewlett-Packard) after Jobs cold-called him to ask for parts for an electronics project: "He didn't know me at all, but he ended up giving me some parts and he got me a job that summer working at Hewlett-Packard on the line, assembling frequency counters...well, assembling may be too strong. I was putting in screws. It didn't matter; I was in heaven."

Bill Fernandez, a fellow electronics hobbyist who was in Jobs's grade at Cupertino Junior High, was his first friend after the 1967 move. Fernandez later commented that "for some reason the kids in the eighth grade didn't like [Jobs] because they thought he was odd. I was one of his few friends." Fernandez eventually introduced Jobs to 18-year-old electronics whiz and Homestead High alum Steve Wozniak, who lived across the street from Fernandez.

Reed College

Later in the year, Jobs enrolled at Reed College in Portland, Oregon. Reed was an expensive school that Paul and Clara could ill afford, and they were spending much of their life savings on their son's higher education. Brennan remained involved with Jobs while he was at Reed. She also met his friend at Reed, Daniel Kottke, for the first time. Jobs also became friends with Reed's student body president, Robert Friedland.

Brennan was now a senior at Homestead, and she did not have plans to attend college. She was supportive of Jobs when he told her that he planned to drop out of Reed because he did not want to spend his parents' money on it (neither her father nor Jobs's adoptive parents had gone to college). Jobs continued to attend by auditing his classes, which included a course on calligraphy that was taught by Robert Palladino. Jobs was no longer an official student, and Brennan stopped visiting him. Jobs later asked her to come and live with him in a house he rented near the Reed campus, but she refused. He had started seeing other women, and she was interested in someone she met in her art class. Brennan speculated that the house was Jobs's attempt to make their relationship monogamous again. In a 2005 commencement speech at Stanford University, Jobs stated that during this period, he slept on the floor in friends' dorm rooms, returned Coke bottles for food money, and got weekly free meals at the local Hare Krishna temple. In that same speech, Jobs said: "If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts."

Pre-Apple

In mid-1973, Jobs moved back to the San Francisco Bay Area and was renting his own apartment. Brennan states by this point that their "relationship was complicated. I couldn't break the connection and I couldn't commit. Steve couldn't either." Jobs hitchhiked and worked around the West Coast and Brennan would occasionally join him. At the same time, Brennan notes, "little by little, Steve and I separated. But we were never able to fully let go. We never talked about breaking up or going our separate ways and we didn't have that conversation where one person says it's over." They continued to grow apart, but Jobs would still seek her out, and visit her while she was working in a health food store or as a live-in babysitter. They remained involved with each other while continuing to see other people. In 1973, Steve Wozniak designed his own version of the classic video game Pong. After finishing it, Wozniak gave the board to Jobs, who then took the game down to Atari, Inc. in Los Gatos, California. Atari thought that Jobs had built it and gave him a job as a technician. Atari's cofounder Nolan Bushnell later described him as "difficult but valuable", pointing out that "he was very often the smartest guy in the room, and he would let people know that."

By early 1974, Jobs was living what Brennan describes as a "simple life" in a Los Gatos cabin, working at Atari, and saving money for his impending trip to India. Brennan visited him twice at the cabin. She states in her memoir that her memories of this cabin consist of Jobs reading Be Here Now (and giving her a copy), listening to South Indian music, and using a Japanese meditation pillow. Brennan believed that he was more distant and negative toward her. Brennan states in her memoir that she met with Jobs right before he left for India and that he tried to give her a $100 bill that he had earned at Atari. She initially refused to accept it but eventually accepted the money.

Jobs traveled to India in mid-1974 to visit Neem Karoli Baba at his Kainchi ashram with his Reed friend (and eventual Apple employee) Daniel Kottke, in search of spiritual enlightenment. When they got to the Neem Karoli ashram, it was almost deserted because Neem Karoli Baba had died in September 1973. Then they made a long trek up a dry riverbed to an ashram of Haidakhan Babaji. In India, they spent a lot of time on bus rides from Delhi to Uttar Pradesh and Himachal Pradesh.

After staying for seven months, Jobs left India and returned to the US ahead of Daniel Kottke. Jobs had changed his appearance; his head was shaved and he wore traditional Indian clothing. During this time, Jobs experimented with psychedelics, later calling his LSD experiences "one of the two or three most important things [he had] done in [his] life". He spent a period at the All One Farm, a commune in Oregon that was owned by Robert Friedland. Brennan joined him there for a period.

During this time period, Jobs and Brennan both became practitioners of Zen Buddhism through the Zen master Kōbun Chino Otogawa. Jobs was living with his parents again, in their backyard toolshed which he had converted into a bedroom with a sleeping bag, mat, books, a candle, and a meditation pillow. Jobs engaged in lengthy meditation retreats at the Tassajara Zen Mountain Center, the oldest Sōtō Zen monastery in the US. He considered taking up monastic residence at Eihei-ji in Japan, and maintained a lifelong appreciation for Zen. Jobs would later say that people around him who did not share his countercultural roots could not fully relate to his thinking.

Jobs then returned to Atari and was assigned to create a circuit board for the arcade video game Breakout. According to Bushnell, Atari offered US$100 for each TTLchip that was eliminated in the machine. Jobs had little specialized knowledge of circuit board design and made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari engineers, Wozniak reduced the TTL count to 46, a design so tight that it was impossible to reproduce on an assembly line. According to Wozniak, Jobs told him that Atari gave them only $700 (instead of the $5,000 paid out), and that Wozniak's share was thus $350. Wozniak did not learn about the actual bonus until ten years later, but said that if Jobs had told him about it and explained that he needed the money, Wozniak would have given it to him.

Wozniak had designed a low-cost digital "blue box" to generate the necessary tones to manipulate the telephone network, allowing free long-distance calls. Jobs decided that they could make money selling it. The clandestine sales of the illegal "blue boxes" went well and perhaps planted the seed in Jobs's mind that electronics could be both fun and profitable. Jobs, in a 1994 interview, recalled that it took six months for him and Wozniak to figure out how to build the blue boxes. Jobs said that if not for the blue boxes, there would have been no Apple. He states it showed them that they could take on large companies and beat them.

Jobs and Wozniak attended meetings of the Homebrew Computer Club in 1975, which was a stepping stone to the development and marketing of the first Apple computer.

Apple (1976–1985)

"Basically Steve Wozniak and I invented the Apple because we wanted a personal computer. Not only couldn't we afford the computers that were on the market, those computers were impractical for us to use. We needed a Volkswagen. The Volkswagen isn't as fast or comfortable as other ways of traveling, but the VW owners can go where they want, when they want and with whom they want. The VW owners have personal control of their car."

In 1976, Wozniak designed and developed the Apple I computer and showed it to Jobs, who suggested that they sell it. Jobs, Wozniak, and Ronald Wayne founded Apple Computer (now called Apple Inc.) in the garage of Jobs's Los Altos home on Crist Drive. Wayne stayed only a short time, leaving Jobs and Wozniak as the active primary cofounders of the company. The two decided on the name "Apple" after Jobs returned from the All One Farm commune in Oregon and told Wozniak about his time spent in the farm's apple orchard. A neighbor on Crist Drive recalled Jobs as an odd individual who would greet his clients "with his underwear hanging out, barefoot and hippie-like". Another neighbor, Larry Waterland, who had just earned his PhD in chemical engineering at Stanford, recalled dismissing Jobs's budding business: "'You punched cards, put them in a big deck,' he said about the mainframe machines of that time. 'Steve took me over to the garage. He had a circuit board with a chip on it, a DuMont TV set, a Panasonic cassette tape deck and a keyboard. He said, 'This is an Apple computer.' I said, 'You've got to be joking.' I dismissed the whole idea.'" Jobs's friend from Reed College and India, Daniel Kottke, recalled that as an early Apple employee, he "was the only person who worked in the garage ... Woz would show up once a week with his latest code. Steve Jobs didn't get his hands dirty in that sense." Kottke also stated that much of the early work took place in Jobs's kitchen, where he spent hours on the phone trying to find investors for the company.

They received funding from a then-semi-retired Intel product marketing manager and engineer Mike Markkula. Scott McNealy, one of the cofounders of Sun Microsystems, said that Jobs broke a "glass age ceiling" in Silicon Valley because he'd created a very successful company at a young age. Markkula brought Apple to the attention of Arthur Rock, which after looking at the crowded Apple booth at the Home Brew Computer Show, started with a $60,000 investment and went on the Apple board.

"For what characterizes Apple is that its scientific staff always acted and performed like artists – in a field filled with dry personalities limited by the rational and binary worlds they inhabit, Apple's engineering teams had passion. They always believed that what they were doing was important and, most of all, fun. Working at Apple was never just a job; it was also a crusade, a mission, to bring better computer power to people. At its roots that attitude came from Steve Jobs. It was "Power to the People", the slogan of the sixties, rewritten in technology for the eighties and called Macintosh."

—Jeffrey S. Young, Steve Jobs: The Journey is the Reward (1987).

After she returned from her own journey to India, Brennan visited Jobs at his parents' home, where he was still living. It was during this period that Jobs and Brennan fell in love again, as Brennan noted changes in him that she attributes to Kobun (whom she was also still following). It was also at this time that Jobs displayed a prototype Apple computer for Brennan and his parents in their living room. Brennan notes a shift in this time period, where the two main influences on Jobs were Apple and Kobun. By the early 1977, she and Jobs would spend time together at her home at Duveneck Ranch in Los Altos, which served as a hostel and environmental education center. Brennan also worked there as a teacher for inner city children who came to learn about the farm.

In 1977, Jobs and Wozniak introduced the Apple II at the West Coast Computer Faire. It was the first consumer product sold by Apple Computer and was one of the first highly successful mass-produced microcomputer products in the world, designed primarily by Steve Wozniak. Jobs oversaw the development of the Apple II's unusual caseand Rod Holt developed the unique power supply.

Jobs usually went to work wearing a black long-sleeved mock turtleneck made by Issey Miyake (it was sometimes reported as St. Croix brand), Levi's 501 blue jeans, and New Balance 991 sneakers. He said his choice was inspired by that of Stuart Geman, a noted applied mathematics professor at Brown University. Jobs told his biographer Walter Isaacson "...he came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style."

As Jobs became more successful with his new company, his relationship with Brennan grew more complex. In 1977, the success of Apple was now a part of their relationship, and Brennan, Daniel Kottke, and Jobs moved into a house near the Apple office in Cupertino. Brennan eventually took a position in the shipping department at Apple. Brennan's relationship with Jobs was deteriorating as his position with Apple grew, and she began to consider ending the relationship through small changes. In October 1977, Brennan was approached by Rod Holt, who asked her to take "a paid apprenticeship designing blueprints for the Apples".Both Holt and Jobs believed that it would be a good position for her, given her artistic abilities. Holt was particularly eager that she take the position and puzzled by her ambivalence toward it. Brennan's decision, however, was overshadowed by the fact that she realized she was pregnant and that Jobs was the father. It took her a few days to tell Jobs, whose face, according to Brennan "turned ugly" at the news. At the same time, according to Brennan, at the beginning of her third trimester, Jobs said to her: "I never wanted to ask that you get an abortion. I just didn't want to do that." He also refused to discuss the pregnancy with her. Brennan herself was confused about what to do. She was estranged from her mother and afraid to discuss the matter with her father. She also did not feel comfortable with the idea of having an abortion. She chose instead to discuss the matter with Kobun, who encouraged her to have and keep the baby, and pledged his support. Meanwhile, Holt was waiting for her decision on the internship. Brennan stated that Jobs continued to encourage her to take the internship, stating she could "be pregnant and work at Apple, you can take the job. I don't get what the problem is." Brennan however notes that she "felt so ashamed: the thought of my growing belly in the professional environment at Apple, with the child being his, while he was unpredictable, in turn being punishing and sentimentally ridiculous. I could not have endured it."

Brennan turned down the internship and decided to leave Apple. She stated that Jobs told her "If you give up this baby for adoption, you will be sorry" and "I am never going to help you." Now alone, Brennan was on welfare and cleaning houses to earn money. She would sometimes ask Jobs for money but he always refused. Brennan hid her pregnancy for as long as she could, living in a variety of homes and continuing her work with Zen meditation. At the same time, according to Brennan, Jobs "started to seed people with the notion that I slept around and he was infertile, which meant that this could not be his child." A few weeks before she was due to give birth, Brennan was invited to deliver her baby at the All One Farm and she accepted the offer. When Jobs was 23 (the same age as his biological parents when they had him) Brennan gave birth to her baby, Lisa Brennan, on May 17, 1978.

"Dear Mike, This morning's papers carried suggestions that Apple is considering removing me as chairman. I don't know the source of these reports, but they are both misleading to the public and unfair to me. You will recall that at last Thursday's Board meeting I stated I had decided to start a new venture, and I tendered my resignation as chairman. The Board declined to accept my resignation and asked me to defer it for a week. I agreed to do so in light of the encouragement the Board offered with regard to the proposed new venture and the indications that Apple would invest in it. On Friday, after I told John Sculley who would be joining me, he confirmed Apple's willingness to discuss areas of possible collaboration between Apple and my new venture. Subsequently the Company appears to be adopting a hostile posture toward me and the new venture. Accordingly, I must insist upon the immediate acceptance of my resignation. I would hope that in any statement it feels it must issue, the Company will make it clear that the decision to resign as chairman was mine. I find myself both saddened and perplexed by the management's conduct in this matter which seems to me contrary to Apple's best interests. Those interests remain a matter of deep concern to me, both because of my past association with Apple and the substantial investment I retain in it. I continue to hope that calmer voices within the Company may yet be heard. Some Company representatives have said they fear I will use proprietary Apple technology in my new venture. There is no basis for any such concern. If that concern is the real source of Apple's hostility to the venture, I can allay it. As you know, the company's recent re-organization left me with no work to do and no access even to regular management reports. I am but 30 and want still to contribute and achieve. After what we have accomplished together, I would wish our parting to be both amicable and dignified. Yours sincerely, Steven P. Jobs."

Jobs went there for the birth after he was contacted by Robert Friedland, their mutual friend and the farm owner. While distant, Jobs worked with her on a name for the baby, which they discussed while sitting in the fields on a blanket. Brennan suggested the name "Lisa" which Jobs also liked and notes that Jobs was very attached to the name "Lisa" while he "was also publicly denying paternity." She would discover later that during this time, Jobs was preparing to unveil a new kind of computer that he wanted to give a female name (his first choice was "Claire" after St. Clare). She also stated that she never gave him permission to use the baby's name for a computer and he hid the plans from her. Jobs also worked with his team to come up with the phrase, "Local Integrated Software Architecture" as an alternative explanation for the Apple Lisa. Decades later, however, Jobs admitted to his biographer Walter Isaacson that "obviously, it was named for my daughter".Brennan would come under intense criticism from Jobs, who claimed that "she doesn't want money, she just wants me." According to Brennan, Apple's Mike Scott wanted Jobs to give her money, while other Apple executives "advised him to ignore me or fight if I tried to go after a paternity settlement".

When Jobs denied paternity, a DNA test established him as Lisa's father. It required him to give Brennan $385 a month in addition to returning the welfare money she had received. Jobs gave her $500 a month at the time when Apple went public, and Jobs became a millionaire. Brennan worked as a waitress in Palo Alto. Later, Brennan agreed to give an interview with Michael Moritz for Time magazine for its Time Person of the Year special, released on January 3, 1983, in which she discussed her relationship with Jobs. Rather than name Jobs the Person of the Year, the magazine named the computer the "Machine of the Year". In the issue, Jobs questioned the reliability of the paternity test (which stated that the "probability of paternity for Jobs, Steven... is 94.1%"). Jobs responded by arguing that "28% of the male population of the United States could be the father". Time also noted that "the baby girl and the machine on which Apple has placed so much hope for the future share the same name: Lisa".

Jobs was worth over $1 million in 1978 when he was just 23 years old. This grew to over $250 million by the time he was 25, according to estimates. He was also one of the youngest "people ever to make the Forbes list of the nation's richest people—and one of only a handful to have done it themselves, without inherited wealth".

In 1978, Apple recruited Mike Scott from National Semiconductor to serve as CEO for what turned out to be several turbulent years. In 1983, Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?"

In 1982, Jobs bought an apartment in the two top floors of The San Remo, a Manhattan building with a politically progressive reputation. Although he never lived there, he spent years renovating it with the help of I. M. Pei. In 2003, he sold it to U2 singer Bono.

In 1984, Jobs bought the Jackling House and estate, and resided there for a decade. After that, he leased it out for several years until 2000 when he stopped maintaining the house, allowing exposure to the weather to degrade it. In 2004, Jobs received permission from the town of Woodside to demolish the house in order to build a smaller contemporary styled one. After a few years in court, the house was finally demolished in 2011, a few months before he died.

In early 1984, Apple introduced the Macintosh, which was based on The Lisa (and Xerox PARC's mouse-driven graphical user interface) and conceived by early Apple employee Jef Raskin.^[53][54] The following year, Apple aired a Super Bowl television commercial titled "1984". At Apple's annual shareholders meeting on January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience; Andy Hertzfeld described the scene as "pandemonium".

Though marketed and received in fanfare, the expensive Macintosh was a hard sell. Shortly after its release in 1985, Bill Gates's then-developing company, Microsoft, threatened to stop developing Mac applications unless it was granted "a license for the Mac operating system software. Microsoft was developing its graphical user interface ... for DOS, which it was calling Windows and didn't want Apple to sue over the similarities between the Windows GUI and the Mac interface." Sculley granted Microsoft the license which later led to problems for Apple. In addition, cheap IBM PC clones that ran on Microsoft software and had a graphical user interface began to appear. Although the Macintosh preceded the clones, it was far more expensive, so "through the late 1980s, the Windows user interface was getting better and better and was thus taking increasingly more share from Apple".Windows-based IBM-PC clones also led to the development of additional GUIs such as IBM's TopView or Digital Research's GEM, and thus "the graphical user interface was beginning to be taken for granted, undermining the most apparent advantage of the Mac...it seemed clear as the 1980s wound down that Apple couldn't go it alone indefinitely against the whole IBM-clone market."

Sculley's and Jobs's respective visions for the company greatly differed. The former favored open architecture computers like the Apple II, sold to education, small business, and home markets less vulnerable to IBM. Jobs wanted the company to focus on the closed architecture Macintosh as a business alternative to the IBM PC. President and CEO Sculley had little control over chairman of the board Jobs's Macintosh division; it and the Apple II division operated like separate companies, duplicating services. Although its products provided 85 percent of Apple's sales in early 1985, the company's January 1985 annual meetingdid not mention the Apple II division or employees. Many left including Wozniak, who stated that the company had "been going in the wrong direction for the last five years" and sold most of his stock. The Macintosh's failure to defeat the PC strengthened Sculley's position in the company.

In May 1985, Sculley—encouraged by Arthur Rock—decided to reorganize Apple, and proposed a plan to the board that would remove Jobs from the Macintosh group and put him in charge of "New Product Development". This move would effectively render Jobs powerless within Apple. In response, Jobs then developed a plan to get rid of Sculley and take over Apple. However, Jobs was confronted after the plan was leaked, and he said that he would leave Apple. The Board declined his resignation and asked him to reconsider. Sculley also told Jobs that he had all of the votes needed to go ahead with the reorganization. A few months later, on September 17, 1985, Jobs submitted a letter of resignation to the Apple Board. Five additional senior Apple employees also resigned and joined Jobs in his new venture, NeXT.

Return to Apple

In 1996, Apple announced that it would buy NeXT for $427 million. The deal was finalized in February 1997, bringing Jobs back to the company he had cofounded. Jobs became de facto chief after then-CEO Gil Amelio was ousted in July 1997. He was formally named interim chief executive in September. In March 1998, to concentrate Apple's efforts on returning to profitability, Jobs terminated a number of projects, such as Newton, Cyberdog, and OpenDoc. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs's summary executions were rare, but a handful of victims was enough to terrorize a whole company." Jobs changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines.

With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably NeXTSTEP, which evolved into Mac OS X. Under Jobs's guidance, the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO. Jobs quipped at the time that he would be using the title "iCEO".

The company subsequently branched out, introducing and improving upon other digital appliances. With the introduction of the iPodportable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution. On June 29, 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touchdisplay cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene. While nurturing open-ended innovation, Jobs also reminded his employees that "real artists ship".

Jobs had a public war of words with Dell Computer CEO Michael Dell, starting in 1987, when Jobs first criticized Dell for making "un-innovative beige boxes". On October 6, 1997, at a Gartner Symposium, when Dell was asked what he would do if he ran the then-troubled Apple Computer company, he said: "I'd shut it down and give the money back to the shareholders." Then, in 2006, Jobs sent an email to all employees when Apple's market capitalization rose above Dell's:

Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. Steve.

Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "reality distortion field" and was particularly evident during his keynote speeches (colloquially known as "Stevenotes") at Macworld Expos and at Apple Worldwide Developers Conferences.

In 2001, Jobs was granted stock options in the amount of 7.5 million shares of Apple with an exercise price of $18.30. It was alleged that the options had been backdated, and that the exercise price should have been $21.10. It was further alleged that Jobs had thereby incurred taxable income of $20,000,000 that he did not report, and that Apple overstated its earnings by that same amount. As a result, Jobs potentially faced a number of criminal charges and civil penalties. The case was the subject of active criminal and civil government investigations, though an independent internal Apple investigation completed on December 29, 2006 found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003.

In 2005, Jobs responded to criticism of Apple's poor recycling programs for e-waste in the US by lashing out at environmental and other advocates at Apple's annual meeting in Cupertino in April. A few weeks later, Apple announced it would take back iPods for free at its retail stores. The Computer TakeBack Campaign responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker. The banner read "Steve, don't be a mini-player—recycle all e-waste."

In 2006, he further expanded Apple's recycling programs to any US customer who buys a new Mac. This program includes shipping and "environmentally friendly disposal" of their old systems. The success of Apple's unique products and services provided several years of stable financial returns, propelling Apple to become the world's most valuable publicly traded company in 2011.

Jobs was perceived as a demanding perfectionist who always aspired to position his businesses and their products at the forefront of the information technology industry by foreseeing and setting innovation and style trends. He summed up this self-concept at the end of his keynote speech at the Macworld Conference and Expoin January 2007, by quoting ice hockey player Wayne Gretzky:

There's an old Wayne Gretzky quote that I love. "I skate to where the puck is going to be, not where it has been." And we've always tried to do that at Apple. Since the very, very beginning. And we always will.

On July 1, 2008, a US$7 billion class action suit was filed against several members of the Apple board of directors for revenue lost because of alleged securities fraud.

In a 2011 interview with biographer Walter Isaacson, Jobs revealed that he had met with US President Barack Obama, complained about the nation's shortage of software engineers, and told Obama that he was "headed for a one-term presidency". Jobs proposed that any foreign student who got an engineering degree at a US university should automatically be offered a green card. After the meeting, Jobs commented, "The president is very smart, but he kept explaining to us reasons why things can't get done . . . . It infuriates me."

Innovations and designs

Jobs's design aesthetic was influenced by philosophies of Zen and Buddhism. In India, he experienced Buddhism while on his seven-month spiritual journey, and his sense of intuition was influenced by the spiritual people with whom he studied. He also learned from many references and sources, such as modernist architectural style of Joseph Eichler, and the industrial designs of Richard Sapper and Dieter Rams.

According to Apple cofounder Steve Wozniak "Steve didn't ever code. He wasn't an engineer and he didn't do any original design..." Daniel Kottke, one of Apple's earliest employees and a college friend of Jobs's, stated that "Between Woz and Jobs, Woz was the innovator, the inventor. Steve Jobs was the marketing person."

He is listed as either primary inventor or co-inventor in 346 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages. Jobs's contributions to most of his patents were to "the look and feel of the product". His industrial design chief Jonathan Ive had his name along with him for 200 of the patents. Most of these are design patents (specific product designs; for example, Jobs listed as primary inventor in patents for both original and lamp-style iMacs, as well as PowerBook G4 Titanium) as opposed to utility patents (inventions). He has 43 issued US patents on inventions. The patent on the Mac OS X Dockuser interface with "magnification" feature was issued the day before he died. Although Jobs had little involvement in the engineering and technical side of the original Apple computers, Jobs later used his CEO position to directly involve himself with product design.

Involved in many projects throughout his career was his long-time marketing executive and confidant Joanna Hoffman, known as one of the few employees at Apple and NeXT who could successfully stand up to Jobs while also engaging with him.

Even while terminally ill in the hospital, Jobs sketched new devices that would hold the iPad in a hospital bed. He also despised the oxygen monitor on his finger and suggested ways to revise the design for simplicity.

Since his death, the former Apple CEO has won 141 patents, more than most inventors win during their lifetimes. Currently, Jobs holds over 450 patents.

Resignation

On January 17, 2011, a year and a half after Jobs returned to work following the liver transplant, Apple announced that he had been granted a medical leave of absence. Jobs announced his leave in a letter to employees, stating his decision was made "so he could focus on his health". As it did at the time of his 2009 medical leave, Apple announced that Tim Cook would run day-to-day operations and that Jobs would continue to be involved in major strategic decisions at the company. While on leave, Jobs appeared at the iPad 2 launch event on March 2, the WWDC keynote introducing iCloud on June 6, and before the Cupertino City Council on June 7.

On August 24, 2011, Jobs announced his resignation as Apple's CEO, writing to the board, "I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come." Jobs became chairman of the board and named Tim Cook as his successor as CEO. Jobs continued to work for Apple until the day before his death six weeks later.

Death

Jobs died at his Palo Alto, California, home around 3 p.m. (PDT) on October 5, 2011, due to complications from a relapse of his previously treated islet-cell pancreatic neuroendocrine tumor, which resulted in respiratory arrest. He had lost consciousness the day before and died with his wife, children, and sisters at his side. His sister, Mona Simpson, described his death thus: "Steve's final words, hours earlier, were monosyllables, repeated three times. Before embarking, he'd looked at his sister Patty, then for a long time at his children, then at his life's partner, Laurene, and then over their shoulders past them. Steve's final words were: 'Oh wow. Oh wow. Oh wow.'" He then lost consciousness and died several hours later. A small private funeral was held on October 7, 2011, the details of which, out of respect for Jobs's family, were not revealed.

Apple and Pixar each issued announcements of his death. Apple announced on the same day that they had no plans for a public service, but were encouraging "well-wishers" to send their remembrance messages to an email address created to receive such messages. Apple and Microsoft both flew their flags at half-staff throughout their respective headquarters and campuses.

Bob Iger ordered all Disney properties, including Walt Disney World and Disneyland, to fly their flags at half-staff from October 6 to 12, 2011. For two weeks following his death, Apple displayed on its corporate Web site a simple page that showed Jobs's name and lifespan next to his grayscale portrait. On October 19, 2011, Apple employees held a private memorial service for Jobs on the Apple campus in Cupertino. Jobs's widow, Laurene, was in attendance, as well as Cook, Bill Campbell, Norah Jones, Al Gore, and Coldplay. Some of Apple's retail stores closed briefly so employees could attend the memorial. A video of the service was uploaded to Apple's website.

California Governor Jerry Brown declared Sunday, October 16, 2011, to be "Steve Jobs Day". On that day, an invitation-only memorial was held at Stanford University. Those in attendance included Apple and other tech company executives, members of the media, celebrities, close friends of Jobs, and politicians, along with Jobs's family. Bono, Yo Yo Ma, and Joan Baez performed at the service, which lasted longer than an hour. The service was highly secured, with guards at all of the university's gates, and a helicopter flying overhead from an area news station. Each attendee was given a small brown box as a "farewell gift" from Jobs. The box contained a copy of the Autobiography of a Yogi by Paramahansa Yogananda.

Apple co-founder Steve Wozniak, former owner of what would become Pixar, George Lucas, former rival, Microsoft co-founder Bill Gates, and President Barack Obama all offered statements in response to his death.

Jobs is buried in an unmarked grave at Alta Mesa Memorial Park, the only nonsectarian cemetery in Palo Alto.

https://en.wikipedia.org/wiki/Steve_Jobs

http://steven-jobs.ru/

https://24smi.org/celebrity/1201-stiv-dzhobs.html

https://www.kinopoisk.ru/film/634679/

https://www.peoples.ru/finans/undertake/jobs/

http://www.seoded.ru/istoriya/biography/steve-jobs.html

https://uznayvse.ru/znamenitosti/biografiya-stiv-dzhobs.html

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